A company can fail to create competitive advantage by
A)creating barriers to entry.
B)adding technology to its business process.
C)establishing alliances.
D)establishing high switching costs.
E)creating a process that leads to innovative product development.

Question

Quizplus · Accepted Answer

Adding technology to a business process does not guarantee a competitive advantage unless it is used effectively to improve efficiency, reduce costs, or enhance customer value.

A Company Can Fail to Create Competitive Advantage by