In the context of Porter's five forces model,customer's bargaining power refers to
A)a customer's ability to drive product design.
B)a customer's ability to use a substitute product.
C)a customer's ability to negotiate better prices.
D)a customer's ability to take his/her business elsewhere.
E)all of the above.

Question

Quizplus · Accepted Answer

Customer's bargaining power refers to all of the above factors, as they all give customers the ability to influence the terms of their transactions with businesses.

In the Context of Porter's Five Forces Model,customer's Bargaining Power