Gas & Go, one of your local gas stations, offers a 10 percent discount for customers who pay with cash.Fuel Central, a competing gas station, states that there is a 10 percent surcharge for paying with a credit card.is more likely to attract customers because of .
A)Gas & Go; the availability heuristic
B)Fuel Central; base rate information
C)Gas & Go; base rate information
D)Gas & Go; framing effects

Question

Quizplus · Accepted Answer

Gas & Go is more likely to attract customers due to framing effects, as the discount for cash payments is framed positively, making it more appealing than a surcharge for credit card payments, even though the financial outcome is similar.

Gas & Go, One of Your Local Gas Stations, Offers