A grocery store owner places a new item at the front of each aisle every few days.He wants people to think that these items are in front because they are special or on sale.The grocery store owner is trying to use _____ to sell the items at the front.
A) loss aversion
B) framing
C) confirmation bias
D) prospect theory

Question

Quizplus · Accepted Answer

The grocery store owner is using framing to sell the items at the front by highlighting them as special or on sale to grab customers' attention and influence their perception of value.

A Grocery Store Owner Places a New Item at the Front