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You Are Collecting Donations for a Children's Cancer Charity

Question 77

Multiple Choice

You are collecting donations for a children's cancer charity.When speaking to potential donors, you ask them a series of questions regarding the charity.Given what you know about attitude-behavior consistency, what information would be the LEAST useful in predicting whether they will donate?


A) whether they have read stories or seen commercials about your charity
B) their specific attitude toward your charity
C) how easy it is for them to retrieve their attitude from memory
D) whether they have any direct experiences with childhood cancer

Correct Answer:

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