Publicity, unlike other forms of public relations, can easily be strategically controlled.

Question

Quizplus · Accepted Answer

Publicity is often the result of media coverage, which cannot be directly controlled by the organization. While an organization can try to influence media coverage through press releases and media pitches, ultimately it is up to the media outlet to decide whether or not to cover the story and how to frame it. Therefore, publicity is generally not as controllable as other forms of public relations like advertising or direct mail.

Publicity, Unlike Other Forms of Public Relations, Can Easily Be