Though professional influencer programs can provide valued assets for a brand builder, peer-to-peer influencer programs cannot.

Question

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Peer-to-peer influencer programs involve everyday people promoting a product or service to their personal social networks, which may have a more authentic and relatable impact on their followers. This type of influencer program can provide valuable word-of-mouth marketing and a boost in brand awareness among a target audience.

Though Professional Influencer Programs Can Provide Valued Assets for a Brand