The one word that could be used to summarize the popularity of direct marketing among today's consumers is
convenience.

Name: The one word that could be used to summarize the popularity of direct marketing among today's consumers is convenience.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Direct marketing allows consumers to conveniently shop from home, receive personalized offers, and make purchases with ease, which has contributed to its popularity among consumers.

The One Word That Could Be Used to Summarize the Popularity