One disadvantage of direct marketing is that it has no way to identify and target specific segments of the population.
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Q3: The evolution of direct marketing can be
Q4: A key aspect of direct marketing is
Q5: Cross-selling is the practice of identifying past
Q6: Keeping a date of birth in a
Q7: Multiple media can be used in direct
Q9: A key aspect of direct marketing programs
Q10: Knowing who the best customers are along
Q11: Direct marketing includes e-commerce; direct marketing has
Q12: A marketing database allows a firm to
Q13: Direct marketing is an interactive system of
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