Direct marketing is an interactive system of marketing that uses one or more advertising media to affect a measurable response and/or transaction at any location.
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Q8: One disadvantage of direct marketing is that
Q9: A key aspect of direct marketing programs
Q10: Knowing who the best customers are along
Q11: Direct marketing includes e-commerce; direct marketing has
Q12: A marketing database allows a firm to
Q14: Direct marketing is interactive because the advertiser
Q15: Privacy is a big concern with respect
Q16: Called hybrid commerce or an omnichannel strategy,the
Q17: Direct marketing programs are commonly planned with
Q18: Direct marketing programs are commonly used for
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