Privacy is a big concern with respect to consumer databases and other related lists (internal lists,mailing lists,e-mail lists).
Correct Answer:
Verified
Q10: Knowing who the best customers are along
Q11: Direct marketing includes e-commerce; direct marketing has
Q12: A marketing database allows a firm to
Q13: Direct marketing is an interactive system of
Q14: Direct marketing is interactive because the advertiser
Q16: Called hybrid commerce or an omnichannel strategy,the
Q17: Direct marketing programs are commonly planned with
Q18: Direct marketing programs are commonly used for
Q19: Direct marketing is measurable by calculating cost
Q20: With the growing concern about fragmenting markets
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