Knowing who the best customers are along with what and how often they buy is a direct marketer's secret weapon.
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Q5: Cross-selling is the practice of identifying past
Q6: Keeping a date of birth in a
Q7: Multiple media can be used in direct
Q8: One disadvantage of direct marketing is that
Q9: A key aspect of direct marketing programs
Q11: Direct marketing includes e-commerce; direct marketing has
Q12: A marketing database allows a firm to
Q13: Direct marketing is an interactive system of
Q14: Direct marketing is interactive because the advertiser
Q15: Privacy is a big concern with respect
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