A key aspect of direct marketing programs is that they are often designed to produce an immediate,measurable response.
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Q4: A key aspect of direct marketing is
Q5: Cross-selling is the practice of identifying past
Q6: Keeping a date of birth in a
Q7: Multiple media can be used in direct
Q8: One disadvantage of direct marketing is that
Q10: Knowing who the best customers are along
Q11: Direct marketing includes e-commerce; direct marketing has
Q12: A marketing database allows a firm to
Q13: Direct marketing is an interactive system of
Q14: Direct marketing is interactive because the advertiser
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