Which of the following is the primary reason for direct marketing to grow in popularity?
A)It uses only one type of media to get a response.
B)It has a long-term sales promotion goal.
C)It has an immediate measurement of response
D)It relies on technology rather than human behavior

Question

Quizplus · Accepted Answer

The primary reason for direct marketing to grow in popularity is that it has an immediate measurement of response, which allows marketers to quickly determine the effectiveness of their campaigns and make adjustments as needed. The other options are not accurate. Direct marketing often uses multiple types of media to elicit a response, it can have both short-term and long-term sales promotion goals, and it can rely on both technology and human behavior.

Which of the Following Is the Primary Reason for Direct