Which of the following is true of building customer relationship through direct marketing?
A)Word-of-mouth advertising is the best way to build a marketing base.
B)Long-term customer relationships must be based on trust.
C)Closing the sale comes first, followed by commitment to customer satisfaction.
D)Customers are willing to pay for catalogs if given the proper incentive.

Question

Quizplus · Accepted Answer

Building a customer relationship through direct marketing is a long-term process that must be based on trust. While closing the sale is important, the ultimate goal of direct marketing is to cultivate a loyal customer base that will continue to purchase from the company. Word-of-mouth advertising can be effective, but it is not the only way to build a marketing base. Customers may be willing to pay for catalogs, but there is no evidence to suggest that this is a reliable way to build customer relationships.

Which of the Following Is True of Building Customer Relationship