One characteristic of direct marketing that distinguishes it from other tactics is that it:
A)depends on consumer response for its success.
B)emphasizes developing a customer database.
C)has a lower cost per contact.
D)relies on audience segmentation.

Question

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The Answer of One characteristic of direct marketing that distinguishes it from other tactics is that it:
A)depends on consumer response for its success.
B)emphasizes developing a customer database.
C)has a lower cost per contact.
D)relies on audience segmentation.

One Characteristic of Direct Marketing That Distinguishes It from Other