Companies can address customers' privacy concerns if they remember two fundamental premises about database marketing.Which of the following is one of those premises?
A)Customers should be provided with the option of replying to a lead card.
B)Information gained for databases should only be used for mailing purposes.
C)Information collected should not be sold to other companies.
D)Customers should be offered something they value.

Question

Quizplus · Accepted Answer

The premise mentioned in the question is that companies can address customers' privacy concerns if they remember two fundamental premises about database marketing. One of those premises is that customers should be offered something they value. This means that companies must provide some sort of benefit, incentive or value proposition to customers in exchange for their personal information. By doing so, customers are more likely to trust the company with their information and not worry about their privacy being compromised. Choices A, B, and C do not address this specific premise.

Companies Can Address Customers' Privacy Concerns If They Remember Two