A real estate firm has a name-and-address file.It now chooses to incorporate into the file the demographic,geo-demographic,psychographic,and behavioral data of its customers.Through this type of list enhancement,the real estate firm will:
A) get a larger number of customer names and addresses in its database.
B) contribute to the ease of payment for its customers.
C) have a more complete description of who its customers are.
D) allow consumers convenient access to compare product features on its website.

Question

A real estate firm has a name-and-address file.It now chooses to incorporate into the file the demographic,geo-demographic,psychographic,and behavioral data of its customers.Through this type of list enhancement,the real estate firm will: 
A) get a larger number of customer names and addresses in its database.  
B) contribute to the ease of payment for its customers. 
C) have a more complete description of who its customers are. 
D) allow consumers convenient access to compare product features on its website.

Quizplus · Accepted Answer

By enhancing its name-and-address file with additional demographic, geo-demographic, psychographic, and behavioral data, the real estate firm will have a more complete description of who its customers are. This will help the firm understand its customers' needs and wants better, and tailor its marketing efforts more effectively. It will not necessarily result in a larger number of customer names and addresses in its database, contribute to the ease of payment for its customers, or allow consumers convenient access to compare product features on its website.

A Real Estate Firm Has a Name-And-Address File