The role of a marcom manager is to:
A)ensure efficient and timely delivery of products ordered.
B)monitor contacts, sales, and return sales.
C)schedule the media for marketing communications.
D)plan overall communications and oversee the functional specialists.

Question

Quizplus · Accepted Answer

The role of a marcom manager is to plan overall communications and oversee the functional specialists. They are responsible for developing and implementing a comprehensive marketing communications plan to support the organization's objectives, and for ensuring that all communications are consistent with the brand and messaging. While monitoring contacts, sales, and return sales may be part of their job, it is not their primary responsibility. Ensuring efficient and timely delivery of products ordered is typically the responsibility of operations or logistics personnel. Scheduling the media for marketing communications may be delegated to a media planner or buyer, but ultimately, the marcom manager is responsible for ensuring that the media plan supports the overall communications objectives.

The Role of a Marcom Manager Is To