A marketer wonders why salespeople no longer simply approach their prospects with the direct intention of making a sale.Instead, they spend time analyzing all the possible needs and desires of the prospects.The marketer realizes that, today, salespeople are expected to:
A)be problem solvers who work in partnership with customers.
B)be technical experts with experience in database management and analysis.
C)take orders only after confirming the appropriateness of each sale.
D)understand the operations and output of several departments.

Question

Quizplus · Accepted Answer

Today's consumers are more informed and have higher expectations. They want to work with salespeople who take the time to understand their specific needs and offer tailored solutions. Salespeople are expected to act as problem solvers and work in partnership with their customers to create long-term relationships based on trust and mutual benefit.

A Marketer Wonders Why Salespeople No Longer Simply Approach Their