Personal selling is:

Question

Quizplus · Accepted Answer

Personal selling involves face-to-face communication and persuasion between a salesperson and a potential customer. It is not the only way to close a deal, as other marketing functions such as advertising and promotion can also be effective. Personal selling is not necessarily easier to conduct than other marketing functions, as it requires a skilled salesperson and can be time-consuming. While personal selling has some controversy surrounding it, it is not necessarily considered the most controversial form of direct marketing.

Personal Selling Is