Scenario 17-2
AmericanProfile is an e-technology company.It allows companies to search and navigate gigabytes of data, categorize disparate content, and gain secure access to information regardless of where it resides-all from its Web browser.Thus, AmericanProfile can share content across connected servers with partners, suppliers, customers, and employees to form an e-business content network.And it all happens in real time.
-(Scenario 17-2) One of the magazine publishers that AmericanProfile has studied about, collects data at its website about readers of its health and fitness columns.The publisher uses direct mail to try and get these readers to subscribe to another one of its publications.This one focuses on nutrition.This publisher is involved in .

Question

Quizplus · Accepted Answer

The publisher is using cross-selling techniques by targeting readers who are interested in health and fitness with a subscription offer for a publication focused on nutrition.

Scenario 17-2 AmericanProfile Is an E-Technology Company.It Allows Companies to Search and Search