Sales promotion is the use of incentive techniques that create a perception of greater brand value among consumers, the trade, and business buyers.

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Sales promotion is a marketing activity that aims to encourage customers to purchase a product or service by providing an extra incentive, such as a discount, coupon, or free gift. These techniques are designed to create a perception of greater brand value, which can increase sales and brand loyalty.

Sales Promotion Is the Use of Incentive Techniques That Create