Sales promotion can provide an affiliation value for a brand; meaning that the consumer wants to, or is able to, identify with the brand.

Name: Sales promotion can provide an affiliation value for a brand; meaning that the consumer wants to, or is able to, identify with the brand.
Brand: Quizplus
Rating: 4.8 (59 reviews)

Question

Quizplus · Accepted Answer

Sales promotion can create a sense of excitement or exclusivity around a brand, which can lead to consumers feeling a stronger affiliation with the brand. This can help to build long-term loyalty and increase brand value.

Sales Promotion Can Provide an Affiliation Value for a Brand;