A mother purchases a Happy Meal box and her son immediately picks up the little toy that accompanies it.The little boy's new toy is an example of a:

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The little toy that comes with the Happy Meal box is a free premium, as it is given without any additional cost to the customer. A self-liquidating premium requires the customer to pay for it, but the price is offset by the value of the premium itself. A push strategy is a promotional tactic that involves pushing a product onto the customer rather than pulling them in with advertising. A price-off deal involves the product being sold at a discounted price.

A Mother Purchases a Happy Meal Box and Her Son