Which of the following sales promotion tactics runs a risk of eroding a brand image or value?

Question

Quizplus · Accepted Answer

A price incentive may attract customers in the short term, but overuse may lead customers to question the value of the brand and perceive it as a cheap, low-quality option. This can ultimately erode the brand image and reduce long-term sales. The other options (frequency program, sweepstake, and contest) are less likely to have a negative impact on brand image or value.

Which of the Following Sales Promotion Tactics Runs a Risk