A VP of marketing wants to look at all possible forms of business-market promotions to gain and maintain lucrative customers.He meets with associates,and they review the five main areas of promotion techniques aimed at business buyers.They are:

Question

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A covers a range of promotion techniques including trade shows, business gifts, premiums and advertising specialties, trial offers, and frequency programs. These are all effective ways to not only gain new business customers but also maintain their loyalty. Incentives and training programs (option B) and merchandise/cash allowances (option C) are also effective, but they do not cover the same range of techniques as option A. Option D includes many effective techniques, but it does not include trial offers, which can be very powerful in the business-to-business market.

A VP of Marketing Wants to Look at All Possible