A distinguishing feature of a self-liquidating premium is that it requires the consumer to:

Question

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A self-liquidating premium is a promotional offer in which the cost of the premium is largely covered by the price that the consumer pays for the product or service. Therefore, the consumer is required to pay most of the cost of the item received in order to qualify for the premium. The other options mentioned in the question such as mail-in reimbursement, buying two other items, or guaranteeing a repeat purchase are not necessarily true for self-liquidating premiums.

A Distinguishing Feature of a Self-Liquidating Premium Is That It