The marketers at Kraft are considering a number of consumer-market sales promotion techniques.Which of the following sales promotion techniques would work best for Kraft Macaroni and Cheese?

Question

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In-store sampling and an in-store coupon would work best for Kraft Macaroni and Cheese as it allows consumers to try the product before they buy it and also provides an immediate discount incentive to make a purchase. Options A and B involve a delayed benefit or require a larger commitment from the consumer, which may not be as effective for a low-cost, low-involvement product such as macaroni and cheese. Digital advertising may be effective in increasing brand awareness, but may not directly drive sales in the same way as a promotional offer or event.

The Marketers at Kraft Are Considering a Number of Consumer-Market