A retailer is trying to target the "precision shopper," who expects extra value in every single purchase.Which of the following promotional techniques would best increase the value of a brand in a customer's mind?

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Coupons would be the best choice to target the "precision shopper" who expects extra value in every purchase, as they provide a tangible discount or savings on a specific product, increasing its perceived value to the customer. Bill-back allowances, push money, and off-invoice allowances may be more effective for incentivizing bulk purchases or promoting new products, but they may not address the specific expectations of the "precision shopper."

A Retailer Is Trying to Target the "Precision Shopper," Who