Scenario 15-1
One of the nation's most popular times for sales promotions was a great deal longer than usual in 2010. Black Friday, which typically takes place the Friday following Thanksgiving, started in October for a number of retailers and was also scheduled to occur throughout the month of November. Sears and Walmart, who had been experiencing a continuous decline in sales recently, were the biggest names behind the move. Executives from a number of companies began to realize that consumers respond to the word "sale" regardless of the time of year, so they decided to simply stretch the period of time in which their biggest sales ran. Companies designed new sales flyers and circulars, and began to promote the various sales on their websites. Other companies such as Targetwere also implementing a similar strategy; by emphasizing savings earlier in the season and for a longer period of time, company executives hoped their brand would be the first, second, and last choice for consumers during the holiday season. (Stephanie Clifford, "Stores Push Black Friday Into October." The New York Times, October 28, 2010.)
-(Scenario 15-1)During the holiday season,Snuggles,a winter clothing retail store,offers its employees $10 for every additional sweater that they sell.This is an example of:

Question

Scenario 15-1
One of the nation's most popular times for sales promotions was a great deal longer than usual in 2010. Black Friday, which typically takes place the Friday following Thanksgiving, started in October for a number of retailers and was also scheduled to occur throughout the month of November. Sears and Walmart, who had been experiencing a continuous decline in sales recently, were the biggest names behind the move. Executives from a number of companies began to realize that consumers respond to the word "sale" regardless of the time of year, so they decided to simply stretch the period of time in which their biggest sales ran. Companies designed new sales flyers and circulars, and began to promote the various sales on their websites. Other companies such as Targetwere also implementing a similar strategy; by emphasizing savings earlier in the season and for a longer period of time, company executives hoped their brand would be the first, second, and last choice for consumers during the holiday season. (Stephanie Clifford, "Stores Push Black Friday Into October." The New York Times, October 28, 2010.) 
-(Scenario 15-1)During the holiday season,Snuggles,a winter clothing retail store,offers its employees $10 for every additional sweater that they sell.This is an example of:

Quizplus · Accepted Answer

The offer of $10 for every additional sweater sold is an example of push money, which is a financial incentive given to salespeople to motivate them to sell more of a particular product. This type of incentive is often used during promotional periods, such as the holiday season, to encourage employees to increase sales and promote specific products. A free premium is a type of promotional product given to customers who purchase a certain amount or type of product, a merchandise allowance is a discount off the cost of goods sold, and a slotting fee is a payment made by manufacturers to retailers for the right to have their products placed on store shelves. None of these options fit the scenario described in the question.

Scenario 15-1 One of the Nation's Most Popular Times for Sales Promotions