Question 1

There are three media types in social media: earned, owned, and paid.

Accepted Answer

There are indeed three media types in social media: earned, owned, and paid.

Question 2

User-generated content is the same as consumer-generated media.

Accepted Answer

User-generated content and consumer-generated media refer to the same concept of content created by individuals rather than solely by professionals or companies.

Question 3

The first-generation Internet involves interactive online communication, participation, and engagement.

Accepted Answer

The first-generation Internet, also known as Web 1.0, was primarily used for static websites and one-way communication. It did not involve much interactive communication, participation, or engagement.

Question 4

Avatars are a part of consumer virtual identity, and may or may not accurately coincide with the consumers' "real identity."

Accepted Answer

Avatars are created by consumers to represent themselves in the virtual world, but they may not necessarily be an accurate reflection of the consumer's real identity.

Question 5

Social networking sites are not only used for personal networking with friends and relatives, but also for business and professional networking.

Accepted Answer

Social networking sites such as LinkedIn, Twitter, and Facebook can be used for professional networking, job searching, and promoting business ventures.

Question 6

It is difficult to leverage the online branding tools like blogs and social media sites to increase the consumer experience and hence the value of corporate websites.

Accepted Answer

Online branding tools like blogs and social media sites can be used to engage with customers, build relationships, and provide valuable content. This can lead to increased customer satisfaction and loyalty, which can ultimately drive more traffic to corporate websites and increase their value.

Question 7

In video sharing websites, unregistered users can watch videos already posted to the site, while registered users are
permitted to upload videos and comment on other users' videos.

Accepted Answer

This is a common feature in video sharing websites - unregistered users can browse and watch videos, while registered users have additional privileges like uploading their own videos, commenting on others' videos, creating playlists, and subscribing to channels.

Question 8

In the context of social media advertising, earned media are brand assets or objects created within social networks by organizations.

Accepted Answer

Earned media refers to the exposure a brand gains through word-of-mouth, customer reviews, and social media shares, not content created by the organization itself.

Question 9

Virtual identity is how the consumer or brand uses images and text online to construct or showcase its identity.

Accepted Answer

Virtual identity is the representation of an individual or brand online, created through the use of images and text. It is a digital version of their identity and can play a significant role in shaping how they are perceived by others in the online space.

Question 10

Web 2.0 leaves no trail of digital footprints, and hides one's online activities from future employers, spouses, and parents.

Accepted Answer

Web 2.0 platforms do leave a trail of digital footprints and it is important to be aware of the potential consequences. Online activities can be tracked and recorded, and employers, spouses, and parents can access this information.

Question 11

Web ads in digital and social media are intended to drive traffic off of the site where the digital ad is run.

Accepted Answer

Web ads in digital and social media are designed to attract potential customers to click on them and redirect them to a specific website or landing page, ultimately driving traffic off of the initial site where the ad was displayed.

Question 12

Social news websites are sites that allow people to discover and share content from anywhere on the Internet by submitting links and stories to a central service.

Accepted Answer

Social news websites like Reddit, Digg, and Flipboard allow users to share and discover content by submitting links and stories.

Question 13

Digital marketers can create events with sponsors to help instill brand loyalty with offline, experiential marketing.

Accepted Answer

Digital marketers can definitely create events with sponsors to provide offline experiences for consumers which can help to build brand loyalty. By creating an event that attendees enjoy, they're more likely to remember the experience and connect it to the brand. Additionally, if they have a good experience, they may also be more likely to engage with the brand online as well.

Question 14

Similar to social networking websites, blogs also permit readers to leave comments.

Accepted Answer

This statement is true. Blogs often have a comment section where readers can provide feedback or engage in discussion with the author or other readers.

Question 15

Pay-per-click is an advertising revenue model where the advertiser is charged by the number of people who click on, or tap, the ad to pull it up for more information or to see the ad in entirety.

Accepted Answer

This is the correct definition of pay-per-click, where the advertiser pays for each click on their ad.

Question 16

Online advertisers want to know where and why consumers go online, and how that relates to where they go offline.

Accepted Answer

Online advertisers collect data on consumer behavior online to better target their advertisements and understand how it relates to their offline behavior.

Question 17

In the context of social media advertising, paid media are advertisements that can be purchased on a social network or other digital platforms.

Accepted Answer

Paid media in social media advertising refer to ads that are paid for and purchased on social networks or other digital platforms.

Question 18

Web 2.0 depends on mass collaboration as individuals simultaneously create value for themselves and others.

Accepted Answer

Web 2.0 is characterized by user-generated content, social networking, and collaboration among users. Mass collaboration is a key aspect of this concept, as individuals contribute to the creation of content and value for both themselves and others.

Question 19

Bloggers post content that include text and graphics, but not videos or links to other Web pages.

Accepted Answer

This statement is false. Bloggers often post videos and links to other web pages in addition to text and graphics.

Question 20

Understanding the concept that virtual identities are indeed real to consumers can help consumer-minded businesses and organizations cater better to customer wants.

Accepted Answer

Virtual identities, such as online profiles, social media accounts, and avatars, are indeed real to consumers as they often represent important aspects of their personality and social connections. Recognizing the significance of virtual identities can help businesses create personalized experiences and build stronger relationships with customers.

Quiz 14: Media Planning Advertising and Ibp in Digital and Social Media