On the basis of both per-contact cost as well as absolute cost, radio is less cost-effective for advertisers than most other forms of media.

Name: On the basis of both per-contact cost as well as absolute cost, radio is less cost-effective for advertisers than most other forms of media.
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Quizplus · Accepted Answer

Radio is often considered cost-effective for advertisers due to its relatively low production and placement costs compared to other media like television or print.

On the Basis of Both Per-Contact Cost as Well as Absolute