For advertising to achieve communications and sales objectives, the media placement should .

Question

Quizplus · Accepted Answer

Media placement should not miss the target audience because advertising aims to communicate with specific groups of people who are most likely to be interested in the product or service being offered. Focusing on print media, mass advertising, or digital communications alone may not necessarily achieve the goal of reaching the target audience.

For Advertising to Achieve Communications and Sales Objectives, the Media