A nationally distributed line of frozen dinners is to be promoted on radio.The client finds out, however, that the stations have no standard fees for various spot lengths.This results in fragmented audiences.

Question

Quizplus · Accepted Answer

The lack of standard fees for radio spot lengths does not directly result in fragmented audiences; fragmented audiences are typically due to diverse listener preferences and behaviors.

A Nationally Distributed Line of Frozen Dinners Is to Be