Magazines have long lead times.This means that:
A) they can be reexamined over a week or a month and have a high pass-along readership.
B) the cost-per-contact is very high.
C) advertisers are required to submit their ads much in advance of the date of publication.
D) they have a highly interested readership.
Correct Answer:
Verified
Q48: A grocery chain delivers leaflets that contain
Q49: AARP is a magazine that targets retiring-aged
Q53: A shoe manufacturer pays part of the
Q55: Zoned editions demonstrate one of newspapers' biggest
Q56: An advertiser wants to focus on teenage
Q58: For which of these potential advertisers are
Q59: A reputed lifestyle magazine finds out that
Q60: Magazines attract consumers because of their:
A)wide reach.
B)content.
C)short
Q61: Share of audience is based on:
A)the percentage
Q79: Radio offers potential advertisers the _ among
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents