A reputed lifestyle magazine finds out that the number of its subscribers is declining, and the reason for this is that the magazine is published monthly.By the time its readers receive an edition, some of the trends suggested by it are already known to them.What should the magazine do to have more control over the recency of the trends it publishes and retain its readers?

Question

Quizplus · Accepted Answer

By launching a mobile/tablet app, the magazine can have more control over the recency of the trends published and provide its readers with more up-to-date information. The app can also send push notifications to its users about the latest trends and maintain the interest of its subscribers. Removing ad clutter, decreasing the frequency of editions, or publishing more creative content may not necessarily address the issue of declining subscribership due to the recency of trend information.

A Reputed Lifestyle Magazine Finds Out That the Number of Its