The greatest advantage of television as an advertising medium is its ability to:
A) make an advertising message have a long-lasting effect.
B) be inexpensive in terms of absolute cost.
C) send a message through sight and sound.
D) select small, selective audiences by geographic location.
Correct Answer:
Verified
Q59: A reputed lifestyle magazine finds out that
Q60: Magazines attract consumers because of their:
A)wide reach.
B)content.
C)short
Q61: Share of audience is based on:
A)the percentage
Q62: _ is the development and delivery of
Q64: One of the versions of satellite transmission
Q65: A media planner is comparing the relative
Q66: The categories of radio that an advertiser
Q67: Which of the following is a disadvantage
Q69: Which of the following is true of
Q79: Radio offers potential advertisers the _ among
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents