A media planner is comparing the relative advantages and disadvantages of television and magazines as advertising vehicles for her client.She needs to keep in mind that when comparing the two, television:

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Television allows an advertiser to repeat a message more frequently compared to magazines. While magazines may have a higher degree of audience selectivity and audience attentiveness, television still has the advantage of reaching a larger audience and being able to repeat advertisements multiple times in a shorter amount of time. However, television also has a higher absolute cost compared to magazines.

A Media Planner Is Comparing the Relative Advantages and Disadvantages