You are working on a new media plan.You remind yourself that the true power of a media plan rests on the , that is, knowing what you are trying to do with your media, and matching those objectives with your media choices.
A)share of volume
B)media class
C)media continuity
D)media strategy

Question

Quizplus · Accepted Answer

The true power of a media plan rests on the media strategy, which involves knowing what the objectives are with the media plan and matching those objectives with the appropriate media choices. Media strategy is the foundation of a successful media plan as it ensures that the media choices align with the overall marketing goals and objectives.

You Are Working on a New Media Plan