Media planners need to identify media that cover the same region or location as the advertiser's distribution system. This is an example of , a critical element in setting advertising objectives.
A)frequency
B)geographic scope
C)micro-targeting
D)purchase size

Question

Quizplus · Accepted Answer

Geographic scope is the most appropriate choice as it refers to the specific location or region where the advertiser's target audience is located. Media planners need to identify media that cover the same location to effectively reach the target audience and fulfill the advertising objectives. The other options such as frequency, micro-targeting, and purchase size may also be important factors but they are not directly related to identifying media that cover the same region or location.

Media Planners Need to Identify Media That Cover the Same