Before he can make final decisions on where to place ads and how to display promotions for a new brand of bottled water, a media planner has to decide which broad categories to use-television, radio, magazines, newspapers, Internet sites, etc.When he zeroes in on using both television and the Internet, he has chosen his:
A)unmeasured media.
B)media classes.
C)big data.
D)media vehicles.

Question

Quizplus · Accepted Answer

The broad categories of media options such as TV, radio, magazines, newspapers, and Internet sites are called media classes. The media planner has narrowed down his options to using TV and the Internet, which are specific types or vehicles within each media class. Unmeasured media refers to advertising channels that do not have reliable measurement methods, while big data refers to the collection and analysis of large amounts of data.

Before He Can Make Final Decisions on Where to Place