The blend of different media that will be used to effectively reach the target audience is called the:
A) media mix.
B) media objective.
C) big data.
D) media vehicle.

Question

The blend of different media that will be used to effectively reach the target audience is called the: 
A) media mix. 
B) media objective. 
C) big data. 
D) media vehicle.

Quizplus · Accepted Answer

Media mix refers to the combination of various media channels used to convey a message to the target audience. It is important to select the right mix of media to effectively reach the desired audience and achieve the marketing objectives. Media objective is a specific goal to be achieved through the use of media, whereas big data refers to the large, complex data sets that can be analyzed to reveal patterns, trends, and associations. Media vehicles are the specific forms of media that carry advertising messages or content, such as television, newspapers, and social media platforms. Therefore, the best choice is A, media mix, as it directly answers the question.

The Blend of Different Media That Will Be Used to Effectively