The true power of a media plan rests on the ____________,that is,knowing what you are trying to do with your media and matching those objectives with your media choices.
A) share of volume
B) media class
C) media continuity
D) media strategy

Question

The true power of a media plan rests on the ____________,that is,knowing what you are trying to do with your media and matching those objectives with your media choices.
A) share of volume 
B) media class 
C) media continuity 
D) media strategy

Quizplus · Accepted Answer

The true power of a media plan involves knowing the overall media strategy and objectives. This means understanding what you want to achieve through your media choices and then selecting appropriate media channels for reaching those goals. This requires careful planning and understanding of your target audience, budget, and overall marketing goals. The other options (A, B, and C) are all important components of a media plan but do not fully capture the overall strategy and objectives that drive successful media planning.

The True Power of a Media Plan Rests on the ____________,That