Which of the following best defines micro-targeting in the context of media strategies?
A) Micro-targeting indicates specific media classes.
B) Micro-targeting refers to delivering appropriate messages and offers where you will be most receptive.
C) Micro-targeting focuses on covering the same geographic area as the advertiser's distribution system.
D) Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

Question

Which of the following best defines micro-targeting in the context of media strategies? 
A) Micro-targeting indicates specific media classes. 
B) Micro-targeting refers to delivering appropriate messages and offers where you will be most receptive. 
C) Micro-targeting focuses on covering the same geographic area as the advertiser's distribution system. 
D) Micro-targeting is the placement of ads in a way that exposes them to a large number of people.

Quizplus · Accepted Answer

Micro-targeting refers to delivering appropriate messages and offers where the target audience is most likely to be receptive. It is a strategy that involves identifying a specific group of people with shared characteristics and preferences, and tailoring messaging and advertising to appeal to them directly. It involves data analysis and the use of technology to reach the right people at the right time and on the right platforms.

Which of the Following Best Defines Micro-Targeting in the Context