A media planner is making placement decisions for a new line of cosmetics.She focuses on ten different cities in the country where the purchase size of the products is high.This is an example of:
A) geo-targeting.
B) media mix.
C) below-the-line promotions.
D) above-the-line promotions.

Question

A media planner is making placement decisions for a new line of cosmetics.She focuses on ten different cities in the country where the purchase size of the products is high.This is an example of: 
A) geo-targeting.  
B) media mix. 
C) below-the-line promotions.  
D) above-the-line promotions.

Quizplus · Accepted Answer

Geo-targeting refers to the practice of targeting specific geographic areas for advertising or marketing campaigns. In this case, the media planner is targeting ten specific cities where the purchase size of the products is high, indicating a focus on specific geographic areas. Media mix refers to the combination of different types of media used in a campaign, below-the-line promotions and above-the-line promotions typically refer to specific types of advertising tactics within a media mix.

A Media Planner Is Making Placement Decisions for a New