Overall, computer modeling:
A)helps replace planning and sound judgment made by media specialists.
B)provide standardized reports that are comparable across media categories.
C)lean toward high-end media options that result in costly media buys.
D)assess a wide range of possibilities and save advertisers a lot of money.

Question

Quizplus · Accepted Answer

Computer modeling can assess a wide range of possibilities and help advertisers save money by identifying the most effective media options. It does not replace the need for planning and sound judgment made by media specialists, and it can provide standardized reports that are comparable across media categories without necessarily leaning toward high-end options.

Overall, Computer Modeling