A media buyer places an ad for a new range of wines in four different magazines.The first magazine provides roughly 3,600,000 exposures, the second magazine provides about 950,000 exposures, and the third and fourth provide 100,000 exposures each.The buyer now can inform the client at the winery of the ad, that is, 4,750,000 exposures.
A)continuous schedules
B)geo-targets
C)share of voice
D)gross impressions

Question

Quizplus · Accepted Answer

Gross impressions refer to the total number of exposures or opportunities to see an ad. In this scenario, the media buyer placed an ad in four different magazines and provided the total number of exposures, which is the gross impressions.

A Media Buyer Places an Ad for a New Range