Which of the following measures media weight based on both reach and frequency?
A) Media mix
B) Gross rating points
C) Share of voice
D) Cost per thousand

Question

Which of the following measures media weight based on both reach and frequency? 
A) Media mix 
B) Gross rating points 
C) Share of voice 
D) Cost per thousand

Quizplus · Accepted Answer

Gross rating points (GRPs) is the measure that quantifies the impact or weight of a media plan based on the combination of reach and frequency. It is calculated by multiplying the reach percentage by the average frequency, giving a total percentage of the target audience exposed to the campaign.

Which of the Following Measures Media Weight Based on Both