You are looking at figures and trying to understand the overall message weight for your client's shaving cream ads.You remind yourself that some people who watched the ad on a TV program may have also seen it in a magazine.This is called:
A) between-vehicle duplication.
B) micro-target.
C) within-vehicle duplication.
D) below-the-line promotion.

Question

You are looking at figures and trying to understand the overall message weight for your client's shaving cream ads.You remind yourself that some people who watched the ad on a TV program may have also seen it in a magazine.This is called: 
A) between-vehicle duplication. 
B) micro-target. 
C) within-vehicle duplication. 
D) below-the-line promotion.

Quizplus · Accepted Answer

Between-vehicle duplication refers to the phenomenon where the same individuals are exposed to an advertising message through multiple different media or advertising vehicles, such as seeing the same ad on TV and then in a magazine.

You Are Looking at Figures and Trying to Understand the Overall